I designed a brochure with an Augmented Reality feature for a fictional art exhibition to inspire visitors to explore and learn more about the destinations showcased in the exhibition.

The project

Print Media
Graphic Design
AR ideation
Rapid Prototyping

My ROLE

Graphic & Visual Designer

Client

MFA Project at RIT

Duration

2 weeks

The Concept

Destinos de Ensueño (Dream Destinations) was an imaginary exhibition created to showcase artwork inspired by multiple destinations worldwide.

Augmented Reality enhanced the experience by providing additional information about the exhibition and destinations, creating an engaging experience for attendees.

Dream Destinations was designed for those who seek happiness through exploration and travel. Abstract representations of these destinations were displayed within an eye shape, evoking feelings of enchantment and curiosity.

Project Goals

Inspire & Call to Action

Inspire people to become more aware of their surroundings and the beauty of this planet.

Explore

Opportunity to explore Augmented Reality in Print Media Design.

Inform

The user should be able to interact with the brochure and get to know more about the destinations.

Target Audience

Adventurous Young Adults

People who consider themselves free spirits, who are willing to find true happiness through travel.

Art Lovers

People who love exhibitions and art related events.

Shy Travelers

People who need a push to start traveling and taking risks.

Ideation Process

Sketches and Prototypes
‍The eye shape was chosen to convey curiosity and a dreamy sensation, complemented by vibrant colors and abstract representations of various destinations.

Brochure

Given at the beginning of the event to provide attendees with more information about the various artwork pieces and the exhibition.

Beyond the Artwork

The Augmented Reality pieces were created using the Blippar Application. Attendees simply needed to scan the images on the brochure with the Blippar app to view a video animation and access a link for more information about that specific destination.