Punchcut conducted user research across multiple markets to uncover pain points and insights from insulin pump owners, primary caretakers of children with diabetes, and clinic managers. This research helped define clear user journeys to guide the most intuitive product interactions.
My Role
Traveled to Chicago with the team to support in-home interviews, synthesize research, create research reports, perform desk research, and develop competitive analysis reports.
We leveraged insights from the user research to identify the biggest user pain points and opportunities, which we used to lay out the experience.
My Role
Collaborated on persona development, user journey mapping, and the identification of user needs, pain points, and opportunities to strategize solutions.
Based on the identified pain points and opportunities, our goal was to create an experience that is empathetic, trusted, easy, and personal.
My Role
Led interaction design and prototyping efforts. Collaborated on defining the experience structure, information architecture, content strategy, wireframing, user flows, and edge cases.
We helped shift the traditional call center experience for everything to a streamlined online self-management portal. This liberates customers from the long wait time to get to customer support on the phone and frees up human support to focus on urgent, critical matters.
My Role
Laid out a holistic experience blueprint to streamline interactions between users across various channels and devices. Defined system language strategy and text communication flows.
