To know how the app works, Joseph can go through a simple 3-step-onboarding.
The use of dots at the bottom will let Joseph know how many steps the onboarding has. For convenience, he can skip this information and see it later if he needs help.
Joseph can filter causes by interest and location. He’ll be provided with a list of causes that he can select from to donate.
A list view with images will give Joseph enough information to have a glimpse about the cause. If he wants to know more of a particular cause, he can click the image to see more content.
Easy Navigation
A tab navigation was chosen for this application because of the nature of its information architecture, which is separated in four main categories: Causes, Track, Alerts, Profile. This way, Joseph can jump between them, without the need of opening a menu.
To show Joseph that the donations made with this application are real, a live feed of the cause will be shown when clicking to know more about it.
Progressive disclosure is used to hide and show information about the cause. This way, Joseph can see more content on the page at once.
Familiar Faces
To motivate Joseph to donate, the cause’s live feed will have people from Joseph’s network that already are part of the cause.
Live Feed + Community
The charity in charge of the cause, will provide pictures of real results achieved by WeCare donations. This will maintain interest and keep users visiting the live feeds. It will create a sense of community and personal relationship with the cause.
Other applications have a standard mode of donating. With We Care, Joseph can choose which action he would like to donate.
To create the post and at the same time keep it fun, Joseph can long press or drag the action to the picture, to add it and later on share it on social media.
Share Actions
In order to donate without money, our corporate partners will donate $1 to Joseph’s cause of choice, daily. He just needs to select an action and create a post that he can share on social media to raise awareness.
Add Personal Touch
To make it more personal, Joseph can add a voice note to his donation post. This way he can create different content each day and send words of encouragement.
After Joseph shares it on social media, he can keep track of his donations by tapping the track section on the tab menu.
He will be able to track and see cause’s live feed, previous donations made by him and re-donate every 24hrs.
To show his causes, a grid was more convienient, since he already knows some information about his previous causes.
Users can avoid the feeling of "no money, no power" by seeing real-life results from other donors on the app.
Corporate partners can give back to the community and allow their consumers to decide where to allocate their money.
Charities will be heard and will have an opportunity to promote their causes with low marketing budgets.
